One of the most effective ways to generate traffic and leads to your landing page is through pay per click advertising. However, if you don't know what you are doing, you can really throw away money. So please don't start a pay per click ad campaign until you have educated yourself.
So here is some good news. Mike Dillard is releasing some training material on Monday about PPC advertising. People are producing over 150 leads a day for FREE using some cool techniques. Here's a few FREE training videos tha Mike just posted.